Titan Steel Case Study

Titan Steel Tradeshow Booth

Titan Steel – Reaching out to global customers.

“I first met Suzy early in 2008. She represented one of several qualified companies we had biding to create a marketing video for our company, Titan Steel Corporation. All these companies showed me the quality of work to make me comfortable that they would be able to handle the project we had in mind. What separated Suzy and SOBO from the other companies was her organization and especially her emphasis on project management. She made me feel most comfortable that she would manage the project well. Time has proven that she has managed all our projects well. …

We are now going on our forth year in our relationship with SOBO. We have been very pleased with their quality of work, their flexibility with our time sensitive initiatives, their responsiveness to our many demands, and of course, completing the projects on time. We have come to rely on the fact that SOBO brings the creativeness in marketing and branding ideas we are looking for. SOBO has truly become our “marketing partner” and one I feel most comfortable in endorsing.”

~ Herm Rivera,
Director of IT & Marketing, Titan Steel

SOBO was originally contacted by Titan in 2008 to help them launch a new office in the United Arab Emirates. We produced a marketing video and an interactive auto-launch flash drive highlighting their steel distribution services. Since they don’t have an in-house marketing department, they rely on us to help them effectively promote their business.

SOBO is very “brand” conscious and we work hard to insure that their is a continuity of messaging and design across all inward and outward facing communication. We have helped to define that for Titan, and work with them to make sure their marketing investment is made wisely.

We are not experts in steel and do not pretend to know what’s important to Titan’s customer, so an open dialogue is critical to a successful communication partnership. One way we ensure that is Project Management. With experience comes an understanding of how to keep all stakeholders in the loop. SOBO utilizes an online client project management portal to communicate and track milestones, comments and version control of projects. (Notice the Client Login link in the header of our website.) All members of the team have access to the project assets and communication available at their fingertips.

Titan’s clients no longer only reside in North America. Over time, their work in the International Marketplace has given them a presence in many countries. When Titan needs to communicate to clients around the globe. SOBO helps with design and translation.

Titan’s Marketing Materials:

  • Short 3-minute marketing video (produced entirely from still photos to keep costs down)  Note: The video has been close-captioned for SEO and communication functionality. We’ve suggested adding subtitles in additional languages.
  • Interactive marketing presentations on Flash Drive and CD
  • An English-language brochure that’s now been translated to Portuguese, Italian, German, Chinese, French, and Spanish
  • Banners, brochures, give-aways and looping video for Titan’s German 2011 Tradeshow (photo above)