Webcast Presentation Tips

Webcasting is a common business occurrence these days. Here are some tips to insure that you always put your best foot forward. You’re also welcome to  download the Webcast Presentation Tips...

Video Production Basics

 In November 2012, Suzy Shaw gave a presentation to Chesapeake Regional Tech Council's Social Media Marketing Forum on Video & Its Role in Social Media. The presentation below is video production part of that presentation. If you are viewing the presentation from...

Channeling Your Inner Bard

I had a colleague once introduce me as “our corporate poet,” adding that “every company should have a one.” What a compliment. Sure beats manager of internal corporate communications, and on several levels, a more apt description of what I used to do for my former...

Spring Marketing “Ready Up”

While going to college at Kutztown University I picked up some fun Pennsylvania Dutch saying like “ready up,” which means clean up or get ready to get to it. With Spring around the corner, let’s take a moment to ready up our marketing messages and make sure we’re...

How to Improve your Business’s Marketing

Welcome to 2012! Now is the time to get excited and brainstorm ways to improve your business. The best way to do that is a marketing plan. You may think to yourself, “How can I do that, I have thought of everything.” 😉 Well here is SOBO’s quick list of New Years...